Internet marketers have a saying, “Content is King”. It is not hard to make the case for content. What else is there? With all the buzz about the future of the internet and television along with portable devices, it only makes sense that video is at the forefront.
As retailers and business owners look to engage more visitors on their sites and compel them to action, they need to get their message through. The facts show that people consume more video than any other medium. Unless on the toilet, or on a plane, most hardly read “print” any longer. Most of our days are consumed by TV and internet.
If they couldn’t see it live, video is the next best choice for most. We watch video to be entertained, to learn, to veg.
Video influences our decision and our lives. That is why over $240 Billion are spent in the US alone for tv advertising.
The new interactive possibilities make video even more powerful.
If content is king, then video is surely the king of content.