Internet marketers have a saying, “Content is King”. It is not hard to make the case for content. What else is there? With all the buzz about the future of the internet and television along with portable devices, it only makes sense that video is at the forefront.
As retailers and business owners look to engage more visitors on their sites and compel them to action, they need to get their message through. The facts show that people consume more video than any other medium. Unless on the toilet, or on a plane, most hardly read “print” any longer. Most of our days are consumed by TV and internet.
If they couldn’t see it live, video is the next best choice for most. We watch video to be entertained, to learn, to veg.
Video influences our decision and our lives. That is why over $240 Billion are spent in the US alone for tv advertising.
The new interactive possibilities make video even more powerful.
If content is king, then video is surely the king of content.
It is interesting that most people will not watch more than an few seconds of most video on the web. While there are definitely more people than ever viewing video on the web, it is debatable whether the message is getting through most of the time.
I am sure you have clicked on a video because the link looked inviting or someone recommended it, etc. It starts to play and immediately you know that this is not what you wanted. I thought I had a short attention span for tv and movies….Can’t tell you the last time I actually watched a full movie. I get bored quickly, especially if it is not doing anything for me. That pretty much describes the internet crowd. Terribly produced videos, or poor playback add to the frustration that is the norm.
If you are thinking about adding video to your site please do yourself a favor and get it done professionally by a firm that understands what it takes to engage your audience.
Better yet is to test and measure the results of your video and make adjustments to give the audience what they want, so you can get what you want.